My Gift Stop is pleased to be an official retailer of Alpina watches. With the additional financial backing of Citizen Watch Company, Alpina and Frederique Constant will be doubling their production capacity with the extension of their Plan-les-Ouates Manufacture in Geneva, due to be completed in June 2019.My Gift Stop offers the Most Popular Alpina Watches This helped us to launch a perfected product, by adding new functionalities such as heart rate monitoring amongst others, and also influenced new designs for future collections,” explains Mr van Lanschot Hubrecht, who claims that this had a halo effect with traditional retail partners, which also saw increased sales.
“Alpina Watches was able to learn from the feedback of the backers in terms of design and requested functionalities. The exercise also sparked conversations directly with consumers, which has led to innovation in product design. “Remaining true to its history of innovation and collaboration, Alpina Watches launched the AlpinerX on the Kickstarter crowdfunding platform and sold over 3000 watches to backers from 72 countries around the globe in less than 30 days,” Mr van Lanschot Hubrecht reveals. The key to the success has been the ability to find the right balance between pricing, product innovation and marketing activities, Mr van Lanschot Hubrecht describes.Īlpina has also adopted some innovative business models, including using crowdfunding platforms to reach new customers. This was accompanied by over 300 POS openings throughout the year in key markets - mainly in the US and Western Europe, but also in Asia. This confirms the success of the strategy presented in 2016 to offer more entry level priced products, with quartz watches starting at €495 and automatic watches at €895. “Overall, Alpina Watches sales grew by 35% in 2018 which contrasts with the published FHS figures within its price category.
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